Tuesday, March 5, 2024
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    Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

    It looks like big advertisers are leaving X (formerly Twitter) for good and its owner Elon Musk couldn’t care less.

    In the packed DealBook conference in New York on Wednesday, he bluntly told them to shove it. 

    This response came after another round of advertisers including IBM, Apple, CNN and Disney bailed on his social network after Musk seemingly supported an antisemitic conspiracy theory last month by responding to an X user’s post — a move he’s since admitted was silly and apologized for. Musk was less remorseful over the uproar caused among advertisers, telling the room: “This advertising boycott is going to kill the company… let’s see how Earth responds to that.”

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