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    Zitcha and Broadsign partner to empower retailers to maximise and monetise in-store digital displays

    Broadsign out-of-home (OOH) has partnered with Zitcha to empower retailers to maximise and monetise in-store digital display networks.

    The collaboration between the OOH advertising platform and the retail media platform will also enable advertising partners to view and book available instore inventory and review campaign performance alongside the retailer’s other media channels.

    With the combined technologies, a retail brand and its advertising partners can now develop more holistic on and off-site retail marketing strategies and better leverage the retailer’s first-party data for more effective customer targeting and attribution reporting.

    The integration arrives as 80% of shopping still happens instore and retail media is expected to reach $125.7 billion in 2023, and provides a clearer view into return on advertising spend (ROAS). 

    Zitcha and Broadsign partner to empower retailers to maximise and monetise in-store digital displays

    Troy Townsend

    Troy Townsend, CEO of Zitcha, said in-store retail media is relatively underutilised by retailers and brand advertisers and called the ability to run in-store screens and report on transactions “a game changer for brands looking at how they spend their OOH budgets.”

    “By harnessing Zitcha’s unified retail media platform and our native Broadsign integration, retailers around the world wanting a comprehensive retail media solution can simplify and supercharge their instore screens to drive additional incremental revenues and sales for advertising partners.”

    Adam Green, SVP of strategy, Broadsign, said the joint efforts between Zitcha and Broadsign break down barriers to a holistic retail media advertising experience.

    “Our joint efforts will help retailers and advertisers reap the benefits of omnichannel advertising across retail media network inventory, including instore displays. The new integration will allow them to reach audiences on the path to and now also at the point of purchase, while simultaneously providing a simpler way for retailers to monetise their instore display networks.”

    Broadsign works with retail giants globally – including Auchan, Ahold Delhaize, Coles, and Woolworths –  to scale, manage and sell digital and static out-of-home inventory through automated software, intelligent campaign tools, network operations, and programmatic advertising.

    The post Zitcha and Broadsign partner to empower retailers to maximise and monetise in-store digital displays appeared first on Mediaweek.

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