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    Research Briefing: TikTok tops brands’ holiday wishlist

    Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

    In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.

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