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    Programmatic for sellers: Unit 4  – The impacts of data privacy regulation

    This lesson reviews the rapid development of data privacy regulations and is intended for those familiar with programmatic advertising and wanting to expand their understanding.

    In the EU, the stringent GDPR is the law of the land. In the U.S., California has led the data privacy charge with CCPA and its CPRA amendment. Other states, including Colorado, Virginia and Utah, are following along. One thing is certain: the evolution of privacy regulation is only just beginning.

    This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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