Saturday, March 2, 2024

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    Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

    Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video advertising medium, focusing on various video formats and how they look and function. It is intended for those familiar with programmatic advertising and looking to expand their understanding.
    In recent years, spending on programmatic video advertising has accelerated. More brands are ramping up their media mixes to include more digital video as people continue to stream their favorite shows. Measurement challenges within other types of advertising have resulted in advertisers investing more in connected TV and streaming.

    Video basics

    Long-form vs. short-form content

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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