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    Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals

    Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open exchange, private marketplace, preferred deals, and programmatic guaranteed — and is intended for those familiar with programmatic advertising and looking to expand their understanding. Understanding the context around programmatic transactions is essential for understanding why buyers and sellers may choose one type over another.

    01
    Introducing ad marketplaces

    Imagine visiting a large, open-air marketplace where many sellers and buyers come together regularly to transact. Each seller has their tent. Most tents are open to all buyers and sell products on an auction basis.

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