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    Media Briefing: For some publishers, Google referral traffic is down

    In this week’s Media Briefing, some publishers share that referral traffic from Google Search and Discover are on the decline, following similar patterns to the social referral declines this year.

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    Google referrals are in flux

    It’s been well reported that publishers are seeing less and less referral traffic come from social media platforms, as Facebook, Instagram and TikTok aim to keep their users on their platforms for as long as possible. 

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