Saturday, March 2, 2024

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    KFC, Toyota, Harvey Norman & Woolworths joined by new sponsors for Seven’s Summer of Cricket

    A number of Australian brands have signed on to support The Seven Network‘s coverage of the summer of cricket. Leading the 2023-24 line up across all of Seven’s cricket coverage are returning brand partners KFC, Toyota, Harvey Norman, and Woolworths.

    The Test series partners – Commonwealth Bank, Bunnings, NRMA Insurance, Lion, and Canadian Club – are joined this season by Chemist Warehouse and Menulog as first-time Seven cricket sponsors.

    Seven’s BBL sponsors include Bundaberg Brewed Drinks, Anaconda, Youi, and Weber.

    The cricket coverage will also include major integrated packages from Cancer Council, Mitsubishi Electric, BKT, and Raiz Invest.

    Seven West Media chief revenue officer, Kurt Burnette, said: “The extraordinary take up of returning and new brands in 2023-24 is testament to the incredible appeal of cricket on Seven and its ability to create mass cultural moments and strong results for our partners.

    “Each member of our cricket family of brands brings their messages and storytelling in their own unique way, using creative and integration across broadcast, digital and social activations to connect with Seven’s dominant and super-engaged cricket audience.

    “Research consistently and categorically proves that the most powerful marketing weapon over summer is the ads between overs in cricket. With Seven as the only place ads will run during play, it makes Seven’s cricket the stand-out solution for brands to get fast, effective reach and attention,” he said.

    “Cricket is synonymous with summer in Australia, and we are delighted to work with Cricket Australia and our partners and sponsors to bring it to all Australians, live and free.”

    Seven West Media national sport sales director, Rob Maclean, said: “Cricket on Seven gives brands the most powerful place to activate over summer, driven by content that draws together millions of Australians, unbeatable and consistent national weekly reach – from the first match to the last – and deep brand integration opportunities that bring our partners and sponsors’ stories to life in a highly engaging and effective way.

    “This summer, our integration of brands will lift to a new level thanks to our technology partners Quidich, which provides state-of-the-art drone technology coupled with cutting-edge augmented reality capabilities, and Komo Technologies, which will help deliver second-screen real-time engagement, enhancing the customer experience and fan interactivity across the summer.

    “Australia loves cricket and this summer will be hot,” he said.

    Top Image: Damien Fleming, Ricky Ponting, Mel McLaughlin, Trent Copeland

    The post KFC, Toyota, Harvey Norman & Woolworths joined by new sponsors for Seven’s Summer of Cricket appeared first on Mediaweek.

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