Tuesday, February 27, 2024

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    How CTV advertisers leverage show-level data for programmatic success

    Mario Diez, Chief Executive Officer, Peer39

    CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.

    That level of investment demonstrates the confidence advertisers place in the channel to deliver audiences and results. It also means they have a great deal of trust in the overall landscape, but the question is: should they?

    Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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