Mario Diez, Chief Executive Officer, Peer39
CTV remains the belle of the ball to advertisers, especially those looking to reach TV and video audiences amid falling linear viewership. Even with scaled-back forecasts, CTV is growing at an exceptional rate and is expected to reach nearly $41 billion in ad spend by 2027.
That level of investment demonstrates the confidence advertisers place in the channel to deliver audiences and results. It also means they have a great deal of trust in the overall landscape, but the question is: should they?