Tuesday, March 5, 2024

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    Future of TV Briefing: How programmatic became a bigger part of the TV and streaming ad business in 2023

    This week’s Future of TV Briefing looks at how this year’s upfront and recent announcements from AMC Networks and Paramount indicate the progression of programmatic in the TV and streaming ad market.

    • Get with the programmatic
    • A streaming content cost case study, TikTok’s long-form push and more

    Get with the programmatic

    This year would seem to have been a fairly momentous one for the programmatic side of the TV and streaming ad market. Programmatic played a bigger part in upfront deals signed this year. AMC Networks officially made its linear TV networks’ live inventory available for sale programmatically. And programmatic supply-side platforms have established more direct lines to streaming ad inventory, as evinced most recently by Paramount’s Conduit ad product.

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