Tuesday, March 5, 2024

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    Why a sports-first marketing strategy will provide brands with long-term loyalty

    Manny Puentes, general manager, advertising, Genius Sports

    With more than 100 million annual viewers, the Super Bowl has long been the marquee advertising event of the year. The upcoming 2024 event has outpaced expectations, with Paramount reporting that its inventory has already sold out. This sold-out inventory is the latest evidence of how essential a sports audience advertising strategy has become for brands. 

    Last year, 95 of the 100 most-watched shows on television were sports. Additionally, according to research by MRI Simmons, sports fans are 28% more likely to pay attention to commercials. 

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