Saturday, March 2, 2024

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    What a universal metadata vocabulary means for the future of video advertising

    Jarred Wilichinsky, senior vice president, ad operations, Paramount

    The days of running a videotape down the hall to air an ad for Reebok Pumps or Crystal Pepsi are long gone. The analog simplicity of one linear platform has evolved into the digital complexity of multiple video environments. And in a fragmented media universe, it’s the media company team’s job to provide the best ad experience — for audiences and brands.

    None of that is possible, though, until all stakeholders speak the same language.

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