Tuesday, March 5, 2024

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    Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024

    Faux out-of-home advertising made headlines this year as major marketers like L’Oreal-owned Maybelline as well as fashion brand Jacquemus, among others, worked with artists to create surreal out-of-home marketing that would stand out in real life and virally on social media.

    It’s likely just the beginning, according to agency execs, who say that while it’s taken longer than expected to mix elements of out-of-home with digital art, the attention this year has marketers much more attuned to these kind of activations than they have been in the past.

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