Tuesday, March 5, 2024
More

    Latest Posts

    Jolt and Transport for NSW launch EV charger rollout in Greater Sydney

    Jolt and Transport for NSW have launched the first in a series of new electric vehicle charging sites with integrated digital advertising screens for electric vehicle (EV) drivers in Greater Sydney.

    This significant expansion of Jolt’s digital out-of-home network provides brands with further opportunities to connect with high-quality and engaged audiences during unique transiting and charging moments.

    Over the last year, EV registrations have risen more than 150% on average across NSW. By 2035, nearly 60% of overall car sales are expected to be battery-powered EVs, according to Drive.com.au.

    This significant expansion of Jolt’s digital out-of-home network provides brands with further opportunity to connect with high-quality and engaged audiences during unique transiting and charging moments.

    As part of the partnership, Jolt will roll out more than 100 digital out-of-home screens, with integrated EV charging capability, at commuter car parks and other transport assets in the next year as it works with Transport for NSW to provide more sustainable transport solutions.

    Doug McNamee, Jolt CEO, said the expansion of fast chargers across the Transport NSW network gives EV drivers access to 7kWh of free, fast, and clean EV charging, and offers an expanded digital out-of-home opportunity for brands to connect with valuable metro transiting audiences.

    “By using Jolt’s free charging top-ups, EV drivers could save more than $1,000 per year on their charging expenses. Drivers also get the added benefit of knowing they’re contributing to a greener future, reducing air pollution, and helping to combat climate change.
     
    “Jolt’s Australian network usage is rapidly expanding, increasing by 602% in the past 12 months. Commitment from advertisers has almost tripled year on year with a diverse range of brands utilising our digital out-of-home network.”
     
    Michael Selden
    , Jolt head of sales and platforms, said the agreement between Jolt and Transport for NSW propels its digital out-of-home network forward, delivering further scale and frequency.
     
    “Jolt provides brands with the ability to connect with high-quality, pioneering and engaged audiences, including those transiting, along with EV drivers charging their cars,” he said.
     
    “Running on 100 per cent GreenPower, support from our advertising partners allows us to continue to offer drivers free top-up charging with renewable resources and will continue to deliver carbon reductions now and into the future,” Selden added.
     
    Brittany Crowley
    , co-head of investment, Sydney at PHD Australia, a partner media agency of Jolt, said the network delivers reach to a broad audience and enables advertisers to target the progressive EV owner segment.

    The post Jolt and Transport for NSW launch EV charger rollout in Greater Sydney appeared first on Mediaweek.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.