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    ARN extends partnership with Australian Open for three more years

    ARN has announced they have extended their partnership with the Australian Open for a further three years. The partnership will see ARN as the Official Audio Partner for the tournament until after the 2026 tournament.

    The collaboration will see The KIIS Network, Pure Gold and iHeart brands broadcasting curated content across the two weeks.

    See Also: ARN radio boss Ciaran Davis on Kyle, Jackie and Christian: Contracts, competition, networking, and risk

    KIIS 101.1 will be leading the charge on the ground in Melbourne with listener-interactive competitions and content across their stable of shows, alongside live updates throughout competition days. Content will also feature on KIIS 1065 in Sydney, KIIS 97.3 in Brisbane and Mix102.3 in Adelaide.

    GOLD104.3 will give listeners chances to win tickets to The Australian Open throughout Summer, including doubles to both The Men’s and Women’s Finals. GOLD104.3’s news team will also be providing hourly updates across the event with WSFM also joining with special Australian Open news extensions within their daily sports updates.

    The Australian Open’s radio station AO Radio, which provides commentary of the matches and regular news updates from across Melbourne Park, will again be available to stream via the free iHeart app, alongside the Australian Open podcast The AO Show.

    ARN’s iHeart will also be activating for the first time within the AO precinct as the entertainment partner for Bar Atrium, which will offer guests an option for drinks with friends before or after a game. Daily iHeartLIVE Sessions will provide the soundtrack to Bar Atrium with a stable of live entertainment across the day and evening, including a residency from DJ Nina Las Vegas on key nights across the festival.

    On the partnership announcement, ARN chief strategy and connections officer Lauren Joyce said “After a highly successful inaugural year of partnering with the Australian Open, ARN is thrilled to announce the extension of this remarkable collaboration. The Australian Open has not only become an integral part of Melbourne’s summer culture but also holds a special place in the hearts of the entire nation. We are looking forward to immersing ourselves once again in the excitement of this prestigious event and are committed to bringing this experience to life in an even bigger and better way than last year.”

    Tennis Australia chief commercial officer Cedric Cornelis added “We are excited to extend our relationship with the ARN network and continue to expand the partnership. After a fantastic first year, we look forward to working closely with ARN again and their great breadth of networks including KIIS, Pure Gold and iHeart to continue engaging fans in a fun and entertaining way, while continuing to broaden and diversify our audience.”

    ARN’s partnership with the Australian Open officially kicks off from 14 to 28 January 2024.

    The post ARN extends partnership with Australian Open for three more years appeared first on Mediaweek.

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