RyanCap clients will have greater access to social commerce and influencer marketing expertise following the agency’s sale this week, according to founder and CEO Simon Ryan.
The Australian agency, which includes RyvalMedia and Foxcatcher, announced it was acquired by France-based Labelium Group earlier this week.
Ryan told Mediaweek that the deal will give RyanCap’s clients access to “new lines of service”.
Labelium’s complementary skill sets provide their combined clients with greater capability across online and offline media, tech, data, programmatic services, and consultancy.
“For RyanCap, we will have access to Labelium’s specialist expertise, such as Influencer Marketing, Social Commerce, Product Feed Management, Digital Performance, and, of course, international export capabilities to help our Australian clients grow internationally.”
Labelium has acquired the entire business, and Ryan explained that the decision to sell to the French Group was a combination of “aligning high-growth businesses, sharing a solid similar view on client capability requirements, and the ability to grow aligned to a global network.”
The acquisition will have no impact on his and management’s current roles. “We are part of the Labelium growth and capability story, meaning we are responsible for driving client and Labelium growth,” he added.
Looking ahead to 2024, Ryan noted that there will always be opportunities to create value, move quickly, and be a solution-based business for their clients.
“We have an uncomplicated structure and are easy to work with – there is no red tape or bureaucracy. This means that the coming together of RyanCap and Labelium is a real opportunity to expand our collective presence, which we will do.”
Labelium Group, founded in 2001, is a global digital marketing performance and consulting agency. It is an independent digital group with over 1,200 marketing experts working in 27 offices across 17 countries worldwide, including Europe, APAC, the USA, and South America.
In Australia, the Group manages and optimises the digital performance of international and local brands and more, including LVMH, Zimmerman, Nude By Nature, Clarins, M.J. Bale, Sheike, Genesis Care, Maison De Sabre, Breville, and L’Occitane.
The key strategic acquisition, the twelfth to date for Labelium, signifies an investment in further strengthening the Group’s position in Australia and expands the capabilities of its data and digital media practice in the market with now more than 120 talent in Sydney, Melbourne, and Brisbane.
RyanCap’s client portfolio includes Bet365, MyDeal, Live Nation, Anthem, Mahindra, MYOB, Big4, Hisense, CommBank KIT, Stratton Finance, Ray White, Ignite Travel, Click Frenzy, SelfWealth, AGL and Sleepmaker.
RyanCap employs more than 70 people, headquartered in Melbourne with offices in Sydney and Brisbane.
Top image: Simon Ryan