The end is in sight for the 2023 radio ratings year, with the seventh survey results released last week.
Mediaweek spoke with ARN’s chief content officer Duncan Campbell, to discuss the survey highlights and what the rest of the year will look like for ARN.
Reflecting on the day overall, Campbell said that it was “a positive result” for ARN.
“KIIS 106.5 continues to go from strength to strength, as the highest cume station in the country today and number one in breakfast overall. It’ll be a very strong end to the year for that station. We had some big success in Melbourne with Gold, and KIIS 101.1 had a nice lift ahead of Nova and Triple M.
“We had good results in Perth and Adelaide, and it was a very tight race in Brisbane again. That’s anyone’s game next survey.”
“It was a really positive day for us – strong results, number one network overall, I’m very happy.”
One of the noteworthy takeaways from the survey is that, in Sydney, KIIS 1065’s Kyle & Jackie O were crowned the top breakfast show overall for the 5th time this year, meaning they have taken home the title the most times in 2023.
“It is huge,” said Campbell. “A lot of work has gone into how many times they’ve ended up ahead of Ben [Fordham] from 2GB – but it’s been a really good battle. It’ll go down to the wire in the next survey as well, so it’ll be an interesting end to the year.
“The fact that Kyle and Jackie O have enjoyed their most successful years while working for us versus SCA is something which we take a lot of pride in as a company. We’ve never attempted to change that show, we’ve given them the space to be themselves and be creative. That produces amazing results.”
With one survey left for 2023, Campbell said his message to the ARN teams was simple: “Let’s close out the year strong.”
“We tend to do that. Certainly, since I’ve been here since 2010, this has been one of the most challenging years we’ve had. We had a tough start to the year with budgets, and we lost the number one network halfway through the year – but we managed to get that back again. We’ve always punched well above our weight, and we do have a very clear strategy.
“It gives us and advertisers confidence that we’ve got a strong network that is resilient and can weather the occasional storm. We’re in a very strong position to end the year, and in the case of some stations, the strongest they’ve been in the history of ARN really.”
Top Image: Duncan Campbell
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