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    Paper Moose launches its first campaign for Mitsubishi Electric

    Paper Moose has launched its first campaign for Mitsubishi Electric.

    The new campaign is also the first appearance of Mitsubishi Electric’s new brand platform, A Life More Electric, uniting its consumer and commercial product lines in Australia and helping separate the brand from competitors.

    Brad Bennett, head of customer success at Paper Moose, said Mitsubishi Electric’s industry insights and collaborative spirit was an asset throughout the creative journey.

    “We’re immensely proud of what we’ve created together and can’t wait for Australian audiences to respond to the campaign’s rad simplicity and divergence from category norms.”

    Jessica Millard, marketing and communications manager at Mitsubishi Electric, shared that Paper Moose challenged them to create a platform to distinguish a life more electric and elevate their brand and product.

    “This creative concept establishes a new and vibrant partnership with our customer so they can visualise the comfort of a Mitsubishi Electric air conditioner,” she added.

    The campaign is live now on Free-to-air, BVOD, Digital, OOH and Radio.

    Back in July, Paper Moose announced it was appointed as the agency of record for Mitsubishi Electric. The signing for the B Corp agency represents a strategic shift in creative direction to drive long-term growth.

    See also: Paper Moose appointed as agency of record for Mitsubishi Electric

    Agency: Paper Moose Executive
    Creative Director: Nick Hunter
    Head of Client Success: Brad Bennett
    Head of Strategy: James Sykes
    Creative Director: Jeremy Willmott
    Senior Creative: Pete Saladino
    Design Director: Georgia Shillington
    Motion Designer: Tchaan Wilson-Townsend
    Senior Account Director: Brigitte Harbrow
    Account Director: Jorge Camargo
    Production: Paper Moose
    Production Lead: Lucy Whirledge
    Post Producer: Jon Buchan
    Line Producer: Henry Richardson
    Directors: Kids of Bill
    Director of Photography: Sean Ryan
    1st AD: Stuart Beedie
    Production Designer: Laura Murray
    Photographer: Hugh Peachy
    Wardrobe Stylist: Emma Kalfus
    Makeup: Ameila Fell
    Editor: Oliver Trauth-Goik
    Retoucher: Jason Riddell
    Colourist: Marcus Friedlander
    VFX: 3P Studio
    Composer, Sound Design & Mix: Caleb Jacobs

    The post Paper Moose launches its first campaign for Mitsubishi Electric appeared first on Mediaweek.

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