Sunday, December 3, 2023

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    From AI voice cloning to personalized playlists, how SiriusXM Media’s Lizzie Widhelm is automating audio ad sales

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    The podcasting advertising industry looks a lot different today than it did even two years ago thanks to programmatic audio ads. 

    While the bread and butter host-read ad format still packs a punch when it comes to driving listener engagement and conversions, those ads aren’t scalable, said Lizzie Widhelm, svp and head of ad innovation and B2B marketing at SiriusXM Media. And in 2023’s slow ad market, the ability to target large swaths of audiences based on their demographics and interests rather than a specific show is what helped SXM Media maintain positive revenue momentum in 2023. 

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