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    Jaywing to lead paid media for Future Super

    Jaywing has been appointed to lead paid media and drive new members to Future Super

    The data, creative and performance marketing agency will oversee Future Super’s Google and Meta paid media strategy and execution.

    Future Super was founded to help people take climate action and invest in a fossil fuel-free future and in climate solutions.

    Amanda Chase, executive director of customers and growth, Future Super said the ethical fund is looking forward to working with the agency to help grow the movement of people choosing to invest their retirement savings in line with their values and in climate solutions.

    “Our impact is achieved by creating a movement of people who choose to divest from unethical and harmful activities and invest in projects that are making the world sustainable and equitable.”

    Rai Campbell, commercial director of Jaywing, said the agency is leading Future Super’s paid media across Google and Meta.

    “We have already seen a significant uplift in performance since starting work, and we look forward to continuing to exceed the ambitious objectives we’ve been set.”

    Jaywing - Super Future - Rai Campbell

    Rai Campbell

    Future Super joins a growing list of recent new Jaywing clients, including The a2 Milk Company, Myer, CROCS, New Balance and Cashrewards.

    This comes after the agency welcomed the appointment of Lily Hopkinson last week as its first head of planning, to oversee the planning, implementation and optimisation of performance marketing and media campaigns.

    Hopkinson joins Jaywing after more than seven years at performance marketing and media agency, Direct Response Media, where she started out as a media planner buyer before rising to become general manager.

    In the role, she will oversee the planning, implementation and optimisation of performance marketing and media campaigns, for the agency’s growing portfolio of clients, which includes the recent wins of Myer, New Balance, Cashrewards and Crocs. In addition, as Jaywing expands operations above the line, she will manage planning for the increased media channels the agency operates in. 

    Read more: Lily Hopkinson joins Jaywing as its first head of planning

    The post Jaywing to lead paid media for Future Super appeared first on Mediaweek.

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