Amazon Web Services (AWS) and the NFL are hoping a new game will resonate with Gen Z, winning them over with generative AI-powered stats.
In a joint effort, the two companies created “Playbook Pass Rush,” an online game that can be downloaded from the app store or on its website, allows players to create plays for offense and defense based on real-time NFL data, using a predictive functionality called pressure probability. The game launched on Nov. 9 and was developed by AWS with Amazon Titan technology. The financial and data sharing agreement between the two parties was not disclosed.
Generative AI is playing a pivotal role in shaping and refining marketing strategies for sports organizations, including the NFL, the NBA which is using AI to draw users to its app and the Los Angeles Rams which is using it to bolster advertising.