Sunday, December 10, 2023

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    Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

    Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

    In this week’s Digiday+ Research Briefing, we examine the marketing and sales channels brands and retailers are relying on this holiday season, how publishers and brands are rapidly accelerating their use of AI, and how gaming investment is on the minds of entertainment companies, as seen in recent data from Digiday+ Research.

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