The Hallway has appointed Kent Boswell as creative tech and innovation director, leveraging his background in technology and production. Boswell, who recently served as the national director of Interactive at Traffik, the activation arm of the Clemenger Group, for four years, brings a wealth of experience to the role.
In his newly created position, Boswell will play a crucial role in shaping “Affective Ideas” that utilise latest technologies to maximise impact throughout the brand experience. His experience provides a unique perspective as a creative technologist and innovator, complemented by a deep passion for high-level creativity.
Before joining Traffik, Boswell served as the executive producer at Nakatomi (Finch) and executive producer at Resolution Design. Commencing his career at Saatchi & Saatchi in the late 90s, he accumulated global experience at organisations such as The Jim Henson Company (London), Curiious, and Fuel VFX.
A career highlight for Boswell was his contribution to the acclaimed “Project Revoice,” which was honoured with the Cannes Lions Grand Prix for Good and the elusive D&AD Black Pencil for Creative Use of Technology. Additionally, he served on several international award juries, including Cannes Lions, London International Awards, Effies, New York Festivals, and Spikes Asia, where he held the position of Jury President.
Jules Hall, CEO of The Hallway, noted, “It’s rare to find someone with a deep understanding of technology, brands, and creativity. Kent is that person. He’s uniquely qualified to assist in the creation of Affective Ideas for today’s digital world, adding significant strength to our growing team.”
Reflecting on his new role, Boswell expressed, “The possibilities within the realms of Digital, Tech and Innovation have never been more exciting. I’m thrilled to be a part of this highly talented team, contributing to the agency’s momentum, and expanding our current production capabilities, all in the pursuit of delivering exceptional work for our diverse portfolio of clients.”
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