Whirlpool, for the first time, is enlisting the support of influencers to boost awareness of its Care Counts Laundry Program. With the program, which has been running for nearly a decade, Whirlpool aims to make an impact on communities across the United States by supplying washers and dryers to schools lacking these facilities.
The central premise: Kids with clean clothes are significantly more likely to regularly attend school.
In addition to promoting its ad spot featuring students and teachers on Reddit, Instagram and Facebook, Whirlpool has engaged six influencers to amplify its program across their various social media platforms. This collaborative effort leverages the reach of individuals who can effectively communicate and champion the positive impact of the Care Counts initiative.