Melinda L. Spence, head of global advertising insights, Activision Blizzard Media
Historically, the narrative around gaming has omitted women, particularly moms. Generally, when including women in the gaming conversation, the focus has been predominantly on mobile gaming, which has led to stereotyping these women as casual participants.
However, Activision Blizzard Media’s most recent research, ‘Mom’s Got Game,’ paints a different picture. It shows that 87% of moms are engaged in gaming across mobile, tablet, console and PC platforms. The mom demographic is not just part of the broader gaming community — they’re at the heart of it.