Sunday, December 3, 2023

    Latest Posts

    Independent ad tech continues to tick along even as storm clouds gather overhead

    The cohort of public ad tech companies published their Q3 earnings during the last two weeks. While results are mixed with the arrows (largely) pointing in the right direction, an air of caution permeates the sector.

    Among investors’ concerns are: signal-loss (read, “the death of the cookie“), disruption in the dynamics of the ad tech supply chain (i.e. intensifying competition), plus an overall softening of the media market — albeit this issue faces the entire industry.

    Now, let’s look at the report cards of the leading media-trading platforms among them to gauge the pulse of the marketplace.

    Continue reading this article on Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.