Sunday, December 10, 2023

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    Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources

    Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

    In this week’s Digiday+ Research Briefing, we examine how Q4 is underperforming for publishers despite their various revenue sources, how Instagram is beating out Google as the top holiday marketing channel, and how the retail media marketplace is becoming more fragmented as it grows, as seen in recent data from Digiday+ Research.

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