Wednesday, November 29, 2023

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    CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

    Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series.

    In this installment, Digiday+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s Roundel and Kroger Precision Marketing. Our first report on retail media analyzed the retail media landscape and its role in marketers’ playbooks, including a spotlight on Amazon.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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