Clemenger BBDO has launched MADE THIS, a specialised production company focusing on both craft and innovation. The relaunched business expands Clems’ existing 60-person team at eg+ by adding new members, utilising automation and AI to create smarter production techniques and content at scale while maintaining the craft to engage audiences.
Clemenger has made investments in securing production talent to continue the work they are known for, serving Clemenger BBDO, other Clemenger Group agencies, and direct clients. Creative production innovator Vinne Schifferstein Vidal has joined as managing director, bringing experience from Media.Monks’ content business and overseeing projects for BMW/MINI across 29 markets in Europe.
Vidal said, “When I got the call from Clems and met with Dani, I immediately knew this was the perfect fit. It’s all I’ve done for the Monks, but then for a well-established brand in-market, with the best creative talent in the country. You couldn’t wish for a better base to build from.”
Iain Todd, general manager operations, played a pivotal role in advocating for the production opportunity within Clemenger BBDO. Also joining the founding team is Ainslee Littlemore, previously from Entropico.
Additionally, Jay Topping, appointed as director of film and technology, brings his background in post-production and film direction, such as contributing to the game project ‘Macabre,’ showcased at SXSW Sydney.
Topping commented, “MADE THIS isn’t just about producing content. It’s about setting a new standard for storytelling where technology meets artistry.”
Further appointments include Callum Smit and Tom Stephens.
CEO Dani Bassil emphasized the significance of these hires, noting their talent, energy, and attitude, aligning with the company’s drive to revolutionize production with intelligence and efficiency while preserving craftsmanship.
Bassil expressed, “Production is a game changer – the engine that manifests everything marketers need, turning it from idea to reality. These hires are more than epic for us as a business – the amount of talent here is inspiring. They are also all really cool humans with the energy and attitude to move at pace as we revolutionise production with smarts and speed without sacrificing craft.
“By firmly planting the stake at the forefront of innovation, MADE THIS will help marketers leverage everything tech to automate and improve workflows and asset production and differentiate themselves from competitors.”
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