Pinterest has launched its first brand campaign in Australia, ‘It’s Possible’.
The campaign is part of a global integrated campaign and reinforces how the platform is helping users go from dreaming to doing.
Pinterest aims to help its users go from inspiration to action, allowing consumers to discover their next great idea, make plans, and then shop these ideas into reality.
According to the platform’s 2023 data, consumers are saving more than 1.5 billion Pins per week to more than 10 billion boards. This highlights first-party signals about people’s tastes and interests that indicate what products and styles of interest and plans to purchase.
Developed in-house by Pinterest’s House of Creative team, the campaign features a combination of live-action, stop-motion and motion graphics to capture four unique narratives that show how people seamlessly integrate the platform into the real world – from planning a holiday to nailing the perfect look for a 90s party.
Xanthe Wells, VP of Global Creative for Pinterest, said: “We constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own.”
“‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”
The ‘It’s Possible’ campaign launch in Australia aligns with the momentum and performance of the Pinterest business, including:
• Highest global monthly active users: Pinterest now reaches 482 million people monthly
• Gen Z is Pinterest’s new powerhouse: 42% of users on the platform are Gen Z, saving ideas at 2.4x compared to other generations.
• A shopping destination: Pinterest is the only platform where shopping is a natural fit and a top consumer request. More than half of our users see Pinterest as a place to shop.
• Country Road has just launched a new campaign with Pinterest for the festive and summer season, creating Country Road House, a co-branded experience for creators and influencers to see, and experience, Country Road’s new range, aligned to Pinterest trends.
The campaign will run across social, display and online from 6 November 2023.
• Bad Cook
• Disco Treehouse
• 90s Party
• Securing the Deposit
• Pattern Decor
• Switching Up the Routine
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