With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels.
With big tech like Amazon cutting in on retail and pharmacy competition, brick-and-mortar clients from Rite Aid to Walgreens now face worker walkouts, stores shuttering and bankruptcy filings. To combat this, media agencies focusing on health care have been honing their “omni-dynamic” efforts to expand digital marketing beyond the in-store experience.
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