Wednesday, November 29, 2023

    Latest Posts

    Media Buying Briefing: How agencies are adapting omnichannel strategies as stores return to pre-pandemic traffic

    With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels.

    With big tech like Amazon cutting in on retail and pharmacy competition, brick-and-mortar clients from Rite Aid to Walgreens now face worker walkouts, stores shuttering and bankruptcy filings. To combat this, media agencies focusing on health care have been honing their “omni-dynamic” efforts to expand digital marketing beyond the in-store experience.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

    Latest Posts

    Don't Miss

    Stay in touch

    To be updated with all the latest news, offers and special announcements.