Wednesday, November 29, 2023

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    In Pictures: Paramount Perth Upfront

    On Thursday, November 2, Paramount held their last Upfront in Perth at CRUSH in Perth’s CBD. 

    Paramount also held its Sydney Upfront in October and made a series of major announcements at the event. Mediaweek caught up with Paramount ANZ’s SVP content and programming, Daniel Monaghan and chief sales officer, Rod Prosser to discuss all the announcements. 

    Paramount Upfront

    Paramount Upfront

    In a slate full of new and returning shows, one of the highlights is the local production of the Top Gear franchise starring Blair Joscelyne, Beau Ryan, and Jonathan LaPaglia.

    Monaghan: “Top Gear is a Paramount+ premiere. It’s obviously a global franchise, it’s been running in the UK for many years. It’s hugely, hugely popular with an audience that is hugely loyal.

    “In terms of commissioning it for Australia, we’ve commissioned a version that is shot in-studio here but it’s global in its travel and global in its appeal – where they go, what cars they drive. That was really important because we wanted to make a big buzzy version, not just a localised one set in one city. It’s going to look really premium, and the aim is to drive people to Paramount+ to watch it.”

    Paramount Upfront

    Monaghan said that the commissioning of Top Gear reflects the wider work that Paramount does when looking for new shows to bring Australians.

    “That is the philosophy of Paramount+ and 10 as well – we are populist, we want big broad audiences watching our shows. You’ll see that from our commissions on Paramount+, NCIS Sydney and things like Last King of the Cross. We take brands, we take IP, we take large talent, and our aim is to reach as many people as possible.”

    Paramount Upfront

    See also: Paramount Upfront 2024: Every Announcement

    The post In Pictures: Paramount Perth Upfront appeared first on Mediaweek.

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