Sunday, December 3, 2023

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    Google uses public safety argument to deflect competition criticisms

    Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the narrative took a new hue as the search giant’s defense spoke up in court.

    In some territories, those jibes are being landed in the court of public opinion – okay, maybe make that the court of ‘professional opinion’ – while in other jurisdictions, such as the District of Columbia, it is literally in the dock.

    However, one thing appears universal: the defense strategy employed by Google. Here, it would appear that the online giant will emphasize the requirement for it — as a responsible corporate citizen — to protect the public as taking precedence over any obligation to feed a market.

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