Monday, December 11, 2023

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    Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory

    During a time in which esports organizations are increasingly siloing themselves within either the competitive or casual side of gaming, NRG has found it pays off to have a hand in both.

    The last few months have been the esports organization’s busiest ever, from a sponsorship perspective. On Sept. 25, NRG announced a partnership with Carvana rooted in the game “Rocket League.” On Oct. 10, it kicked off a partnership with Ford centered around the NRG-owned YouTube channel Full Squad Gaming. And on Oct. 12, NRG signed a jersey logo partnership with Kia America.

    NRG’s recent run of partnerships demonstrates how the organization’s investments in both the casual and competitive aspects of the gaming community have succeeded in attracting brands’ attention — and their all-important marketing dollars.

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