Wednesday, November 29, 2023

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    Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

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    In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research.

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