In this week’s Media Briefing, media execs air their frustrations with the fourth quarter, which is once again, lacking in luster.
- Publishers say Q4 ‘sucks’
- 3 Qs with Mirror Digital’s Sheila Marmon
- Condé Nast layoffs, publishers and AI continue to go head to head and more
Publishers say Q4 ‘sucks’
Just one month in, the fourth quarter is already not turning out to be quite as lucrative as publishers had hoped, a notably somber realization for a quarter that is traditionally the breadwinner when it comes to ad revenue.
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