Wednesday, November 29, 2023

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    Ad tech and mar tech founders focus on investment challenges

    It’s rather poetic to see the phrase “to thine own self be true” suspended above every speaker at an ad tech and mar tech event, where founders are confronted with the harsh reality of their deal-making prospects in the current climate.

    The annual MadTechMoney event in London from investment firm First Party Capital is always fittingly apropos.

    During the event’s sessions, speakers from OMAC Investments, Wilson Sonsini, Azerion and Dentsu, to name a few, were pretty up-front about one of the market’s not-so-secret secrets — investors are playing it safe. They’re worried about higher capital costs, economic roller coasters, ad spending slowdowns and all the uncertainty caused by Google’s third-party addressability switch.

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