The Civic Partnership (Civic) has announced its acquisition of CPR Communications & Public Relations (CPR) from the listed Enero Group Limited.
CPR contributed 1.2%, or $ 2.7 million, of Enero Group’s net revenue for FY23. Enero Group will recognise a non-cash loss on sale of approximately $ 2.5 million to $2.7 million before the impact of income tax.
This investment in the 29-year-old public affairs agency will see highly experienced and former long-term employees Brendan Rowswell as managing partner, government relations, and Rora Furman as managing partner, communications.
Clients will benefit from the unrivalled expertise of CPR’s incoming bi-partisan Strategic Counsel team, including former Labor federal minister, The Hon Alan Griffin, former Labor Victorian minister, The Hon Luke Donnellan and CPR’s former long-term Strategic Counsel, and former Liberal MP, The Hon Bill Forwood.
Jason Aldworth, managing partner of Civic, said: “As a former employee of CPR, this acquisition has seen the business come full circle. I am excited about this investment and the opportunity to strengthen and grow our offer for both Civic and CPR clients.”
During his 12 years at CPR, incoming managing partner, government relations, Brendan Rowswell helped a significant number of clients to attract billions of dollars in government investment and to deliver important policy outcomes.
Roswell said: “I am energised to return to the business to support CPR’s government relations clients, which include some of Australia’s top companies and for-purpose organisations across sectors including health and medical research, technology and resources.”
Furman said: “I am looking forward to bringing Civic’s experience and insights to CPR to further grow its reputation as experts in delivering integrated communications campaigns that achieve positive outcomes for clients.”
Enero Group CEO Brent Scrimshaw said: “The sale of CPR will enable Enero to sharpen its focus and synergy across its global portfolio of businesses and capabilities, while continuing to invest in Enero’s priority markets.”
“We wish the team at CPR and Civic all the best in their new adventures.”
Top image: Brendan Rowswell, Rora Furman and Jason Aldworth
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