Wednesday, November 29, 2023

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    How global agency group Dept has used its B Corp status as a differentiator

    There’s a noticeable ebb and flow to matters of environmental, social and governance (ESG) in the world of marketing and media. While some companies and brands burn hot with a desire to make the world a better place through their own actions and services, others appear to place a lower priority to these matters, focused instead on growing value for themselves and their shareholders.

    Within the agency world, it’s a little harder to distinguish between the true believers in ESG and those that pay lip service to promoting matters of equality and environmental responsibility.

    One standout on the positive side is Dept, the Dutch-based global agency group (backed by private equity firm Carlyle Group), which has gone so far as to become B Corp-certified. B Corp certification essentially means being a good corporate citizen in achieving environmental goals, offering transparency around operations and maintaining a diverse workforce. 

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