This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers.
- Nextflix
- Netflix’s ad business enters its second year
- Nielsen backtracks, VAB halts measurement collab, TikTok’s “qualified” view conundrum and more
Nextflix
As Netflix marks the one-year anniversary of launching its advertising business this week, the streaming service is in the process of expanding the programmatic side of that business.
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