Monday, December 11, 2023

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    Future of TV Briefing: Netflix plots next phase in its programmatic ad push

    This week’s Future of TV Briefing looks at Netflix’s plans to provide more programmatic buying options for advertisers.

    • Nextflix
    • Netflix’s ad business enters its second year
    • Nielsen backtracks, VAB halts measurement collab, TikTok’s “qualified” view conundrum and more


    As Netflix marks the one-year anniversary of launching its advertising business this week, the streaming service is in the process of expanding the programmatic side of that business.

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