Sunday, December 10, 2023

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    Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships

    As influencer marketing grows in popularity, and marketers spend more time vetting potential influencer partnerships, some agencies and influencer marketing shops are using AI tools to help them do so.

    Viral Nation, for example, has been working with brands to run potential influencer partners through its AI tool, Viral Nation Secure, to determine any brand safety flags. The tool allows marketers to “look at everything a creator has done across social media and detect if there are certain flags that would be a cause for concern,” explained Viral Nation co-CEO Mat Micheli, adding that the tool is akin to “anti-virus” software for social media.

    This is a member-exclusive article from Digiday. Continue reading it on and subscribe to continue reading content like this.

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