Wednesday, November 29, 2023

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    How TikTok is using data to convince gaming brands to spend on the platform

    TikTok wants brands to know that it’s a gaming platform, too.

    On Monday, the popular short-form video platform published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space.

    In recent years, TikTok’s popularity has skyrocketed within the gaming community. Gamers flock to the platform to watch content from their favorite gaming creators, but TikTok’s connections to gaming extend beyond this type of content to include clips of gameplay next to non-gaming videos, as well as game-based viral sounds.

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