oOh!media will launch more than 800 digital faces, including large and small format advertising screens across its new premium Sydney network, and for the first time in Sydney’s CBD – large format, full motion 3D Anamorphic screens.
Set to launch in 2024, oOh! will work across premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in Sydney’s lower north shore and eastern suburbs.
In a new innovation for Sydney’s CBD, oOh! is also launching multiple large format, full motion 3D Anamorphic assets at key Sydney Metro locations and Sydney’s Martin Place precinct.
oOh!, which recently announced the major competitive tender win of the flagship Sydney Metro City & Southwest line, will build a 100% fully digital network of more than 50 digital screens inclusive of 20 large format sites including large format portrait panels.
Reaching commuters at eight new CBD stations – Barangaroo, Martin Place, Gadigal (Pitt Street), Crows Nest, Victoria Cross (North Sydney), Waterloo and new Metro platforms at Central and Sydenham – oOh! will bring architecture and technology reflecting the high-end environments and audiences they serve.
Sydney Metro Martin Place
Complementing the Sydney Metro win, oOh! also secured the Sydney Metro’s landmark Martin Place integrated station precinct. oOh! will install and manage premium digital screens, including large format, full motion 3D Anamorphic sites.
Set to become a destination for Sydneysiders and visitors, the development includes the Sydney Metro Martin Place Station, two new commercial buildings above the station – one of which will be home to Macquarie’s global headquarters – retail and dining spaces and a new underground connection for Martin Place Station customers. oOh!’s long-term contract will allow advertisers and brands to connect with audiences in the heart of the city’s civic, cultural and business district.
Australia’s most affluent local government area is open to Out of Home advertising for the first time. With a weekly family income over twice the national average, Woollahra Council selected oOh! to deliver and manage a comprehensive Out of Home Street Furniture network reaching some of the country’s most exclusive suburbs such as Double Bay, Bellevue Hill, Darling Point, Point Piper, Dover Heights, Vaucluse, Rushcutters Bay, Watsons Bay, Rose Bay, Edgecliff, Woollahra and Paddington.
oOh! will install close to 80 new to market digital screens across Woollahra Council. Utilising LED, which are 70% more efficient than LCD screens, the new network will also run on green power.
Robbie Dery, chief commercial operating officer, oOh! said: “oOh! now holds the keys to brand new, premium locations and affluent audiences in parts of the harbour city never available to Out of Home before.
“Sydney Metro, Sydney Metro Martin Place and Woollahra will deliver a brand new, fully digital advertising network, including large format, full motion 3D Anamorphic for the very first time in the city, making it easier for brands to connect with high-end audiences at traditionally hard to reach places.”
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