News.com.au is Australia’s number one digital news brand for the ninth consecutive month, according to latest rankings from Ipsos iris for September 2023.
Ipsos iris is Australia’s digital audience measurement currency endorsed by the Interactive Advertising Bureau (IAB), the trade association for online advertising in Australia, providing accurate data about the 21 million Australians aged 14+ who access a wide variety of digital content and services across Smartphone, PC/Laptop and Tablet devices.
With the largest audience in the News category in Australia, news.com.au delivered an audience of 11.805 million, up 1.3 per cent month-on-month. With a margin of 1.163 million ahead of the closest competitor, news.com.au’s engaged audience reached one in two online Australians with average time spent of 31 minutes per person.
The news site also had the largest audiences in the Entertainment, Finance, Sport, Technology and Travel news categories:
• Entertainment News – 4.407 million – news.com.au Entertainment
• Finance News – 3.866 million – news.com.au Finance
• Sports News – 4.629 million – news.com.au Sport
• Technology News – 2.417 million – news.com.au Tech
• Travel News – 2.343 million – news.com.au Travel
News.com.au editor-in-chief Lisa Muxworthy said: “We are thrilled that Australians continue to turn to news.com.au for breaking news and the biggest moments and talking points.
“We led the way with our coverage of the AFL grand final and the lead up to the NRL grand final, once again proving news.com.au is the perfect second screen while watching live sport.”
News.com.au also launched the results of The Great Aussie Debate in September which exposed the voice of the nation, representing sweeping views of Australians from all walks of life. News.com.au asked 50,000 Australians 50 questions about all the topics dividing the nation, from the silly to the serious.
Muxworthy said Australians came to news.com.au to see the survey results which gave a deep and unparalleled insight into the Australian psyche.
Top Image: Lisa Muxworthy
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