Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence
Amid the advertising industry’s volatility and the ever-changing state of the economy, organizations are regularly shifting their business plans to accommodate or anticipate market trends.
As outside forces shift the balance of opportunities and threats for an organization, strategy pivots allow businesses to respond to these changes in the market or take action before competitors follow suit. Advertisers increasingly rely on strong and reliable strategic partnerships to withstand these variables and navigate these changes more effectively.
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