Wednesday, November 29, 2023

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    Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google

    It’s been touted as “the trial for the future of the internet” as the Justice Department battles with Alphabet’s Google, particularly its search engine which generates $163 billion per year in media revenue.

    Albeit, it took until the fourth week of proceedings to hear expert testimony from media practitioners to counter that of Google advertising chief Jerry Dischler, who appeared earlier in trial proceedings, with assertions should a re-evaluation of marketers’ reliance on the Alphabet entity.

    Meanwhile, Microsoft CEO Satya Nadella appeared in the same Washington D.C. court while former Google advertising chief Sridhar Ramaswamy also took to the witness stand, effectively claiming that default agreements are the industry’s kingmakers, especially with search.

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