Sunday, December 3, 2023

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    Key takeaways from the DoJ’s battle with Google that advertisers really should know

    In what’s been billed as a battle for the future of the internet, key details of Google’s ad sales operations came out in the early proceedings of the Justice Department’s antitrust trial over Google’s search operations.

    Notable talking points include: how Google tweaks prices to meet revenue goals and its conscious efforts not to mention concepts such as winners or losers when it comes to ad auctions.

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    Why Google on trial is the pivotal moment that could shape the future of online advertising

    What to expect in the U.S. government’s historic tech monopoly trial against Google.

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