Sunday, December 3, 2023

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    Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services

    More than three million people tuned into Coco Gauff’s U.S. Open last week, making her victory the most-viewed women’s major tennis final ever on ESPN. It points to the surging popularity and viewership of women’s sports. And where viewer’s eyeballs go, advertisers follow.

    As women’s sports continue to gain traction, brands are more willing to shell out marketing and ad dollars to reach those viewers. Looking to capitalize on that momentum, Rain the Growth Agency, a Portland-based ad agency, created a dedicated internal team to focus on women’s sports in June. 

    The eight-person team, called HypeHer, offers strategy and research, media buying and planning, media partnerships, social media and influencer marketing, creative as well as analytics and measurement.

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