Snapchat announced it has partnered with Microsoft Advertising to power Sponsored Links within My AI, the platform’s AI-powered chatbot.
Powered by Microsoft’s Advertising’s Ads for Chat API, Sponsored Links connect the platform’s community with partners relevant to their conversation, while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.
Microsoft Advertising’s clients in the U.S. and select markets can now engage with Snapchatters through My AI to seamlessly deliver links that are relevant to the conversation.
Snap remains in an early experimental phase to ensure we design thoughtful, useful experiences for its community, and are actively working with a variety of partners to enhance My AI – for both its community and business – over the coming months.
The roll out for My AI began earlier this year to the platform’s global community of more than 750 million monthly Snapchatters.
According to Snap, over 150 million people have sent over 10 billion messages to My AI, making My AI among the most widely used consumer chatbots available.
The platform has been inspired by the ways its community has adopted conversational AI, with millions using My AI to receive real-world recommendations and learn about their interests, across topics spanning food & dining, beauty & fitness, shopping & gadgets and more.
Snap also recently began testing Sponsored Links in My AI in order to surface relevant content and experiences to Snapchatters from select partners.
Snap Inc. also has revealed that more than five million Snapchatters are on Snapchat+ in just over a year. The platform’s subscription tier offers access to the latest features that help Snapchatters customise their app experience and have even more fun with friends.
Since launch, subscribers have been the first to try more than 20 new features, including its latest AI-powered products, like My AI and Dreams, before it is rolled out widely to the rest of our community.
The platform also introduced extra Streak restores and expressive text sizes in the past few weeks to EMPHASIZE what matters.
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