As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising.
At its fall event in New York yesterday, Microsoft unveiled new generative AI features across Windows, Edge, Bing and Microsoft 365. It also debuted two new laptops. Powering all these will be the redesigned Microsoft Copilot, a unified AI assistant to help people navigate across apps, operating systems and devices.
The current AI race is ushering in the “age of copilots,” CEO Satya Nadella said during his opening remarks, adding that it’s “kind of like your PC is now becoming your CP.”